Tweet like a bird

            The more I research social media the more I feel like I’m Donald Draper in Mad Men minus the affairs and casual drinks at 1 in the afternoon.  Today I looked into what makes Twitter accounts successful for businesses, such as Lululemon, Lilly Pulitzer, Microsoft and Taco Bell.  These are all very different companies, but one thing they all have in common is constant updates and a lot of color. These veteran companies make Screen Advantage’s Twitter look like amateur hour.  My recommendations for Screen Advantage is to add color to the profile theme, Tweet at least 2x’s a week and put all social media account names on fliers that are handed out at film festivals or promotion events.

Promotion outside of festivals is a very difficult aspect because Screen Advantage is a software company, which can seem dry and lame to follow on social media.  I hit a wall for this issue around lunchtime so I went to Oxford Street, a huge shopping district.  As I explored trendy, classic and casual businesses I noticed most of these places have the names of Facebook pages and Twitter accounts displayed in places like windows, dressing room mirrors, bags and in some places their on posters on the wall.  This is hard for Screen Advantage since it doesn’t have stores or offices.  It is abundantly clear that Screen Advantage needs to almost shamelessly promote at every event, because social media is the main advertisement for Screen Advantage.   

My hope is that Screen Advantage will see a jump in followers once promotions begin and that the changes made to the profile will keep the followers interested.