Friday, May 30, 2014

Social Media v. Digital Media

            I finished the digital and social media suggestions portion of my project.  It is going to be reviewed sometime over the weekend by my sponsor to see what suggestions will be followed.  Yesterday, I actually was lucky enough to have the opportunity to go to the Facebook London office.  My aunt works in marketing and advertising for Facebook, so through out this process she has been a great deal of help, because she sees the behind the scenes and affects of good social media campaigns.  Over the past few months I felt like Facebook irrelevant and not useful, but after visiting the office it is clear Facebook is thriving when it comes to business connections and advertising campaigns.  However, I am happy I have finished with the social media suggestion portion of this project because I was starting to spend an unhealthy amount of time on social media.
            My new task is too explore email services, like MailChimp, so my sponsor can easily and affectively email all of his Screen Advantage subscribers without having to send 35 batches of emails.  This is a rather mundane task, but from what I am noticing email is extremely important to maintaining a successful business.  The most important part of emailing for my sponsor is making sure that his company does not spam people’s inboxes (kind of like what colleges did to us sophomore, junior and senior year). 
            I think this whole digital and social media presence blows my mind because many of the people that have asked me about my thoughts and opinions of social media have actually considered it to be an expert opinion just because of my age and relationship with social and digital media. 
            Also if any of you know any aspiring filmmakers that need help with their finances send them over to ScreenAdvantage.com.

            Yay networking!

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