Yesterday I finalized my social and digital media report. I will be presenting the changes that should be made and how it will benefit Screen Advantage in the long run. I basically suggest Screen Advantage increases the amount of advertising it does on sites like Facebook, Twitter, using Google Ad words and other such things.
Just reflecting back to Cannes the only way companies and products are noticed in the film industry is if they are presented in a flashy, glamorous way. Cannes is the most important film festival for many directors, producers, and companies so it is more over the top than others, but many of those companies take the dazzling aspects of Cannes and use it year round. I'm not saying Screen Advantage needs to throw yacht parties or give people sparky macaroons at presentations, but it could benefit from some frills. The point of Screen Advantage is that it is a "no nonsense" finical tool so people can make clear, concise financial reports, but it is important to catch people's eyes, which only tends to happen with a little glitz.
Screen Advantage needs to be more aggressive in advertising otherwise Screen Advantage will remain unknown and only build a base of customers through word of mouth.
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